Introduction This post is about muting or, rather, how to avoid being muted, by your Facebook audience. Let’s dig in…Every author has seen it—the desperate “Like my page!” posts, the relentless book plugs, the awkward event invites that aren’t really events. Although often well intended, these requests are among the fastest ways to get muted…

Introduction “Rules are not necessarily sacred, principles are.”— Franklin D. Roosevelt Facebook sometimes (or often) feels like shouting into the void, you’re not alone. Many authors struggle with what to post, how often to post, and whether their efforts even matter. The truth is, there’s no single formula. But there are guiding principles that separate…

Introduction Few subjects stir more confusion among authors than the topic of their Facebook author strategy and answering the question: Should I create a separate author page, or just use my personal profile? On the surface, a fan page feels more “official.” But profiles often feel more authentic, and in today’s Facebook ecosystem, authenticity tends…