Introduction
Facebook has long been a go-to platform for authors seeking to build an online presence. But in recent years new platforms such as Bluesky, Threads, BeReal, and others have emerged, crowding an already busy social media landscape. With so many platforms vying for our attention, it’s totally fair to wonder: Do authors still need Facebook? Over the next several blog posts, we’ll take a holistic look at the pros and cons of the platform as it pertains to authors.
What’s the Platform Look Like Now?
Let’s start with the numbers. Facebook still dwarfs most platforms in reach:
- As of August 2025: 3.07 billion monthly active users—with 2.11 billion daily active users—globally as of 2025 (DemandSage, 2025).
- Its ad reach, as of January 2025, covered 2.28 billion users, roughly 35–40% of the global population over age 13 (DataReportal, 2025).
- More than half of authors (62%) reported using Facebook at least weekly in the past year (BookBub, 2025).
In short: Facebook is massive, still widely used by authors—and still relevant.
Why Some Authors Ditch It (and Why That’s Actually Okay)
Here’s the deal: Facebook isn’t for everyone, and authors abandon it for other platforms for a variety of reasons, a few of which follow:
- No strategy or backing website. Posting in a silo doesn’t spark engagement. A website plus intentional sharing = magic.
- Frustration, leading to abandonment. Many authors expect instant (or near-instant results). With few exceptions, that’s not going to happen. Building traction takes months or years. Book releases often happen far apart. Consistency is essential.
- It feels too salesy. If your page feels like a relentless ad, people quickly disengage. They’re there for community—not a pitch.
- Lack of guidance in publishing paid ad content: Facebook doesn’t offer live chat or customer service. The ad tools are not exceptionally user-friendly. Authors lacking experience with online marketing tools may find the system challenging.
Bottom line: Facebook isn’t about instant returns. It’s about showing up, being human, and letting readers find you through consistency and connection.
When Facebook Still Makes Sense for Authors
- Nonfiction authors: It’s still gold for building authority and visibility early—especially within niche fields.
- Community builders: If you enjoy participating in reader groups, taking part in discussions, or engaging with creator communities, it naturally fits.
- Retention over reach: Even a few hundred active followers can matter more than thousands of disengaged ones.
- Strategic presence: If you plan to use features like Groups or author Q&As, having a Facebook presence helps.
When to Consider Sitting it Out
- If social media eats into your writing time—especially when your next book is what matters most to you personally.
- If your audience skews younger and lives in spaces like TikTok, BookTok, Threads, etc., then it’s time to pivot to those platforms.
- If Facebook simply makes you feel drained or performative—to your emotional or physical detriment.
It’s entirely valid to focus elsewhere. As authors, your writing should always lead—not social media.
Quick Facebook Stats to Keep in Mind
| Metric | Stat | Context |
|---|---|---|
| Global monthly active users | 3.07 billion | Vast potential audience |
| Authors using weekly | 62% | Majority still rely on it |
| Ad reach coverage | 35–40% of global 13+ | Massive exposure potential |
Final Thoughts
Facebook remains a powerful tool for authors—but it’s not your only option, and it’s not mandatory. If you’re strategic, authentic, and patient, it can serve as a vibrant channel of connection. But if it’s pulling you away from what matters (your writing), feel empowered to skip it and channel your energy elsewhere. Check back for more on this topic.
Articles in the Facebook for Authors Series
Facebook Author Strategy: Pages, Profiles, and What Actually Works
Facebook for Authors: Myth, Necessity, or Distraction?
Muting, and How to Prevent it From Happening to You on Facebook—Tips for Authors
Principles Authors Should Live By on Facebook
Publisher to Author: “Get on Facebook!” — Essential Strategies for Navigating the Terrain
Unpublished Authors: To Build or Not to Build a Facebook Following?